Thoughts

Identifying Longer-Term Opportunities in the Midst of Crisis A recent survey of global executives offers important insights for managing and setting strategy in the current business environment. In the rush to manage immediate priorities, leaders can overlook the importance of identifying longer-term opportunities that could contribute to recovery and acceleration after the crisis. But exploiting

Over the course of the next four months, the Association for Strategic Planning (ASP) will be hosting its annual Conference Series – virtually. Originally planned as an in-person conference in Whistler, British Columbia, ASP has chosen to move online in light of COVID-19. Despite the virus, a tremendous amount of value is being made available from June through September, including a combination of keynotes, masterclasses and virtual exhibitor halls.

Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved? Read the full article at MarketingProfs

How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results. Read the full article at MarketingProfs

We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here’s how you can minimize response bias. Read the full article at MarketingProfs

  The Problem Many organizations have worked hard to develop their strategic plan, and yet a year or two down the line, they notice that they’ve not made enough progress towards their goals, or that their teams and departments have diverged down different paths, on projects or activities that don’t align with their strategic objectives. 

Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. Read the full article at MarketingProfs

For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation. Read the full article at MarketingProfs

Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here’s how marketers can be responsive and provide leadership during this crisis. Read the full article at MarketingProfs